Callalily gets loud with Converse

Kean Cipriano signing an autograph after Callalily’s performance at the Converse Get Loud Press Launch

Kean Cipriano signing an autograph after Callalily’s performance at the Converse Get Loud Press Launch

It seems that Callalily breaking into rockstar status and becoming one of the most sought-after bands in the country has been written in the “Stars.”

“Stars,” of course, is Callalily’s first single from their debut album, Destination XYZ, which was released in 2006. In the song’s music video, one would already see the tie that binds Converse and Callalily as Kean Cipriano, the band’s lead vocalist, is seen tying the shoelace of his favorite pair of Chucks, the sneakers long considered as an emblem of self-expression.

“Our partnership with Callalily goes a long way,” says Eli Bonsol, Converse Philippines’ advertising and marketing manager. “We have seen their initial step as a band and supported them in their creative endeavors. Callalily, just like the many music artists who sport Chucks as their personal badge, embodies the rebellious rock n roll and artistic streak of Converse.”

With other members being Tatsi Jamnague (rhythm guitar), Aaron Ricafrente (bass guitar) and Lemuel Belaro (drums), Callalily continues to support and collaborate with Converse in its various pursuits, the most recent being the “Converse Get Loud Band Competition,” a nationwide song writing competition that seeks to herald a fresh wave of musical discoveries and crown the best among them in a rock musical showdown happening on November 9 at Excess Superclub in Quezon City.

During the press launch introducing the five competing Get Loud bands—Even from North Luzon, Brisom from the National Capital Region, Kissbone from South Luzon, Bethany from the Visayas and Jad Montenegro from Mindanao—Callalily performed a couple of their greatest hits, including “Pansamantala,” which is part of Callalily’s fourth album, Flower Power. Kean, who has spread his wings in movies (Babae sa Septic Tank, The Reunion, Praybeyt Benjamin) and television (ASAP Sessionistas, Banananite) directed the single’s music video.

Having been part of the alternative music scene before they … (Read More)