Converse

Getting Loud: Interesting new music acts



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Getting loud is not as simple as we think it is; it’s more than just cranking the amp up to 11 and breaking decibel records. There needs to be meaning and purpose, from something as simple as getting you to dance, or something as intense as getting you stoked to hit the ramp.

Many acts, particularly in the indie scene, strive hard to heighten the impact of their sound to the audience— they aim to “get loud” without making noise. In this case,harmony is necessary, and not just in a musical sense.

This is precisely the concept of “loudness” that Converse encourages, as exemplified by the bands it supports. Recently, the iconic sneaker brand found three exciting acts that shared this viewpoint: Paranoid City and Stereodeal.

Paranoid City

Paranoid City takes the synth and melds it with anything and everything. Songs like “Hello Strange” and the anthemic “Here We Are/Here We Go” show the interplay of influences, ranging from pop punk to electro dance.

Frontman Dax Balmeo provides the vocals and the guitar; Japo Araneta and Rommel Celespara are … (Read More)

Callalily gets loud with Converse



Kean Cipriano signing an autograph after Callalily’s performance at the Converse Get Loud Press Launch

Kean Cipriano signing an autograph after Callalily’s performance at the Converse Get Loud Press Launch

It seems that Callalily breaking into rockstar status and becoming one of the most sought-after bands in the country has been written in the “Stars.”

“Stars,” of course, is Callalily’s first single from their debut album, Destination XYZ, which was released in 2006. In the song’s music video, one would already see the tie that binds Converse and Callalily as Kean Cipriano, the band’s lead vocalist, is seen tying the shoelace of his favorite pair of Chucks, the sneakers long considered as an emblem of self-expression.

“Our partnership with Callalily goes a long way,” says Eli Bonsol, Converse Philippines’ advertising and marketing manager. “We have seen their initial step as a band and supported them in their creative endeavors. Callalily, just like the many music artists who sport Chucks as their personal badge, embodies the rebellious rock n roll and artistic streak of Converse.”

With other members being Tatsi Jamnague (rhythm guitar), Aaron Ricafrente (bass guitar) and Lemuel Belaro (drums), Callalily continues to support and collaborate with Converse in its various pursuits, the most recent being the “Converse Get Loud Band Competition,” a nationwide song writing competition that seeks to herald a fresh wave of musical discoveries and crown the best among them in a rock musical showdown happening on November 9 at Excess Superclub in Quezon City.

During the press launch introducing the five competing Get Loud bands—Even from North Luzon, Brisom from the National Capital Region, Kissbone from South Luzon, Bethany from the Visayas and Jad Montenegro from Mindanao—Callalily performed a couple of their greatest hits, including “Pansamantala,” which is part of Callalily’s fourth album, Flower Power. Kean, who has spread his wings in movies (Babae sa Septic Tank, The Reunion, Praybeyt Benjamin) and television (ASAP Sessionistas, Banananite) directed the single’s music video.

Having been part of the alternative music scene before they … (Read More)